English tutoring announcements

Being fluent in English and understanding teaching methods is great, but being able to present these knowledge and skills to potential students is also a significant success factor. In this article, we will look at the basic rules for compiling an ad.

Where to submit an ad?

You can place an advertisement for English tutoring in:

• Newspapers, magazines, printed publications.
• Social networks.
• Distribution of leaflets.
• Street mini banners.

Announcements in print media

Despite the digitalization of education and society in general, publishing the information that you are looking for students in newspapers and magazines can be quite effective.

Newspapers are read by pensioners who may notice your ad and show it to their grandchildren. Magazines are flipped while waiting for an appointment in clinics and private medical offices, at hairdressers and cosmetologists.

There is also a group of people who are used to the print media, for whom viewing the latest press is a habit. In many metropolitan areas, free newspapers are handed out with ads at bus stops, which people leaf through while commuting to work or home.

In any case, print publications are characterized by low cost of placement and a fairly large number of interactions with people if the circulation exceeds 1000 copies.

The main components of the ad

• Your first and last name.
• Suitable age group: elementary school students, preschoolers, students, adults.
• Form of education: online lessons, individual, classes in mini-groups, group.
• The cost of a lesson or academic hour.
• Your profile: preparing for the exam, pulling up the school curriculum, teaching colloquial speech.
• Place of employment: at your place, departure is possible, on a neutral territory.
• Any competitive advantages: experience, knowledge of foreign teaching methods, guaranteed results.
• Contact details that are most convenient for you to communicate with: phone number, messenger or name-link in social networks, QR code with the obligatory indication of a convenient time for calls.

Declaration example

If the requirements of the printed publication allow, then we recommend creating colorful, creative and attractive ads in professional editors, for example, in the Canva. If this is not possible, then you can simply compose a text using the above components.

Social Media Ads

Social networks are an opportunity to quickly find students of any age. All social networks should be used taking into account the characteristics of their audiences.

Vkontakte, Facebook, Instagram can be active assistants in finding students and posting relevant information. Let's look at the main features of social networks:

If you are interested in preschool students, then you need to find and advertise in:

• groups for parents and/or young mothers;
• district communities (for example, Typical Serebryanka, Novosti Goloseevka, Zamkadie );
• communities dedicated to the development and education of children.

From the pros: a suitable audience, from the minuses - the larger the group or community, the more expensive advertising can be.

If you are looking for students among high school students and students, you can contact the administrators:

• interest groups: musical, humorous;
• groups or communities by the name of the institute: for example, Typical MGIMO, Typical Polytechnic, etc.;

You can also create and send personalized ads on LinkedIn - the profile usually indicates that the person is a student.

Vkontakte, Facebook, Odnoklassniki, LinkedIn

Another option to make yourself known is to order advertising from a blogger. It is not necessary to contact millionaire bloggers, it is enough to find people who are popular in your city with up to 10 thousand subscribers and agree on advertising. Often a blogger agrees to barter - you conduct several free lessons for him or his child, and he posts a post-review. Influencers are a great way to find your first students.

Instagram

You can create your own community in one or more social networks and post ads there. Of the minuses - the complexity and duration of the process, the need to promote the community, increase the number of subscribers, of the pluses - free placement.

The same method includes the creation and promotion of your own profile in one or more networks. To do this, you need quality content: your photos, interesting posts and regular posting of new exciting information. Often, an SMM specialist is involved for these purposes, but it is possible to handle this yourself.

Vkontakte, Facebook, Instagram, LinkedIn

A relatively effective option is to ask your friends and followers to post about you, tag you in a post, share your ad with friends. Of the pros - free placement, of the minuses - a low response.

And finally, you can use paid advertising in social networks. Of the minuses - possible difficulties associated with the creation of an advertising account, payment for advertising, the need to create creatives. Of the benefits - a beautiful presentation, targeting your audience.

Social networks are an entertainment platform, so the presentation of information in them should be as easy and creative as possible. Before creating an ad, you should pay attention to the format of pictures in a particular network. For these purposes, you can use the Canva, where there are templates for each site.

Other platforms for posting ads

Possible forms of advertising are printed leaflets. Brochures and printed promotional products can be delivered by couriers to mailboxes, pasted on bulletin boards, placed at the reception of educational institutions. This is a costly process, because in addition to the cost of printing, you have to pay for courier services or distribute leaflets yourself.

Street banners can be a good solution. If you choose the right location (near schools, colleges, universities, in parks, shopping centers, metro) - the return can be very effective. An important factor in this case is the selection of a beautiful poster and a catchy slogan.

Internet platforms of Russia

• avito.ru
• youla.ru
• edc.sale
• irr.ru
• ubu.ru
• rydo.ru
• repetitorov.net
• jcat.ru
• www.gde.ru

Internet sites of Ukraine

• besplatka.ua
• olx.ua
• tutor.ua
• premier.ua
• homey.pro/resumes/tutor
• www.hlama-net.com
• obyava.ua
• prom.ua
• www.ria.com/uk
• ukrgo.com

Internet sites of Belarus

• www.gde.by
• doska.by
• vne.by
• belarus.irr.by
• kufar.by
• onliner.by
• slanet.by
• localmart.by
• bulavka.by

Mention of certification in the ad

A great benefit that will interest your future students is the mention that you are a certified teacher.

Certification is a confirmation of your knowledge, skills as a teacher who knows the language and methods of teaching it.

The TEFL/TESOL certificate is proof that you really know the language and are able to teach children, adults, teenagers using innovative pedagogical techniques.